Pitch: Marketing Firm That Did Not Create Old Spice Campaign Offers to Comment on Old Spice Campaign
An article highlighting a pitch letter piggybacking off of the highly-successful Old Spice campaign. Two things that annoyed me:
1. Chief Optimism Officer? Seriously? I don’t really want the guy who founded my company to be spewing rainbows and butterflies around the office…or titled something that spurs that image.
2. The term “leading” in the context of “leading Internet marketing firm.” When in doubt (and when you’re actually what you purport to be), be specific. If you aren’t specific, I’m the one who starts doubting.
