"Social Selling" offering is part of a broader initiative called "21st Century Selling"
OgilvyOne Worldwide today launched a new offering, “Social Selling,” to help companies drive top-line growth through the use of social media, following new research that reveals a “social media adoption gap” exists between salespeople and sales organizations. Social Selling” offering is part of a broader initiative called “21st Century Selling” to help clients maximize sales.
In formulating the offering, OgilvyOne consulted 30+ experts who are winning in the Social Selling space. These included Matt Gentile (Director of PR and Social Media for Century 21 Real Estate), Tony Hsieh (CEO, Zappos), Jim Steele (COO, Salesforce.com), John Bernier (Head of Social Media, Best Buy), and David Fischer (Global Operations, Facebook).
