Century 21 on Empowering Agents & Brokers with Social Media
Real estate agents and brokers have been some of the earliest adopters of social media, which isn’t surprising that they’re entrepreneurs whose success is built on being well connected in their communities. But for every agent engaged with Twitter and Foursquare, there are many more that have yet to take the plunge. I recently had the pleasure of speaking with Matt Gentile, Director of P.R. and Social Media for Century 21 Real Estate (@mattgentile) about how brokers and agents are using social media, what they’ve been learning, and what he sees for the future. With over 120,000 agents and more than 7,500 independent offices, Century 21 has a big challenge.
