January 2012
1 post
Century 21 Real Estate's First Super Bowl... →
Century 21 Real Estate’s First Super Bowl Commercial Stars Donald Trump, Deion Sanders and Apolo Ohno
December 2010
1 post
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"Social Selling" offering is part of a broader... →
OgilvyOne Worldwide today launched a new offering, “Social Selling,” to help companies drive top-line growth through the use of social media, following new research that reveals a “social media adoption gap” exists between salespeople and sales organizations. Social Selling” offering is part of a broader initiative called “21st Century Selling” to help...
November 2010
1 post
Century 21 on Empowering Agents & Brokers with... →
Real estate agents and brokers have been some of the earliest adopters of social media, which isn’t surprising that they’re entrepreneurs whose success is built on being well connected in their communities. But for every agent engaged with Twitter and Foursquare, there are many more that have yet to take the plunge.
I recently had the pleasure of speaking with Matt Gentile, Director of P.R. and...
August 2010
8 posts
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Optimizing Facebook for Business
As a brand, CENTURY 21 began employing Mullen Communications as our PR/SM agency in February. One of their areas of responsibility is to grow our organic consumer audience via consistent, entertaining content posts via FB and Twitter until we fully develop our CMS and Blog structure for the enterprise. A lot of this is in development.
Before Mullen, I was handling the vast majority of social...
Act for Autism Today →
Upload a photo of your child (age 5 or younger) to www.21centurychild.comalong with an inspirational message. Then, post a link to the profile on your social network pages and encourage friends and family to make a donation to Act for Autism in your child’s name.
Watch“On the Market Segment” featuring CENTURY 21 Eudan Realty, Broker/Owner, David Finale.
WatchAct for Autism Today and CENTURY 21 will donate $1 for each photo uploaded to www.21centurychild.com.
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Act for Autism Watch the Video →
Act for Autism Century 21 will donate $1 for each photo uploaded - Watch: http://c21.in/aLjglr It’s easy, fun, free and for a good cause.
FWD Thinking - Growing an Audience with Century 21 →
Matt Gentile presentation on social media and the enterprise at BDI at CUNY in May 2010.
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Join the 21st Century Child: Picture the Future... →
Upload a photo of your child today to the 21st Century Child: Picture the Future Campaign and CENTURY 21 will donate $1 to Act for Autism.
July 2010
5 posts
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Pitch: Marketing Firm That Did Not Create Old... →
rebeccatimms:
An article highlighting a pitch letter piggybacking off of the highly-successful Old Spice campaign. Two things that annoyed me:
1. Chief Optimism Officer? Seriously? I don’t really want the guy who founded my company to be spewing rainbows and butterflies around the office…or titled something that spurs that image.
2. The term “leading” in the context of “leading Internet...
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WatchMatt Gentile, CENTURY 21, Dir. of PR & SM, on the real estate brand’s social media play at the Business Development Institute Conference on “SM and the Enterprise” at the Graduate Center for the City University of New York in Manhattan on July 21, 2010.
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The 8 Success Criteria For Facebook Page Marketing →
The 8 Success Criteria For Facebook Page Marketing - http://c21.in/atirHD by Jeremiah Owyang.
Welcome to the Matt Gentile Blog
I’ve been meaning to start a blog for some time. With tumblr, it’s so easy I no longer have an excuse. I will post a variety of content here, everything from photos, videos, essays, short stories, daily thoughts, dry wit, goofy trends and just about anything else that seems relevant at the time. I hope you enjoy it.
MG